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Product Discovery
Product Discovery

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Great topic! Couple of thoughts on techniques in addition to asking the open ended questions.

1. Talk to your "non-customers" in addition to your customers... there is usually an alternative, so why are they not your customers? Try to unpack... (More)

Great topic @Stephen Ippolito7. Always ask open-ended questions. I like asking how questions instead of why because it's easier to disarm people with. Why depends on context as it can make people defensive.

I learned from one of ElizΓ©... (More)

One that hasn't been mentioned in the answers yet that I constantly ask myself is, What am I missing, not aware of, or wrong about?

I try to pressure test my assumptions and think about what adjacent elements (e.g., markets,... (More)

Adding to what @Eric Iwashita 8 already said, I love asking "how and why" questions to uncover needs and pain points. Instead of asking "Do you use Twitter" asking instead, "How do you use Twitter".

@Stephen Ippolito8 - I also find... (More)